Privacy Policy

This privacy policy was last updated on 21 AUGUST 2014.

At Tempur Sealy, we are committed to protecting your privacy and making it clear how we use your information. This privacy policy describes the kinds of information that the Tempur Sealy group companies (“Tempur Sealy”)  may collect about you; when and how we use that information; how we protect it; who we disclose it to and why; and your rights to access and control our use of your information.

  1. The types of information we collect
  2. International transfers
  3. Information you provide to us
  4. How we protect your personal information
  5. Information we collect from other sources
  6. Children's privacy
  7. Information collected through our website and smart phone applications
  8. Links to external websites
  9. How to access and control your information
  10. Changes to this policy
  11. Sharing your information
  12. How to contact us

1. The types of information we collect

Tempur Sealy collects both “personal information” and “non-personal information” about its customers, registrants and visitors. There are differences in how we treat each type of information, as further explained in this privacy policy.

Personal information

Personal information means any information that enables you to be identified as an individual.  The personal information Tempur Sealy collects about you may include your name, address (both billing and shipping addresses), e-mail address, payment card information, phone number and information about the products you purchase from us.  The sections “Information you provide to us” and “Information we collect from other sources” further explain what types of information we may collect from you and when we may do this.

Non-personal information

Non-personal information means certain anonymous information that Tempur Sealy collects about visitors’ use of its website and about users of its smart phone applications.  This non-personal information does not enable Tempur Sealy to identify any visitor as an individual.  Non-personal information includes the pages that our website visitors access, how many clicks it takes them to reach specific information, and the kinds of purchases they make on our site and through our smart phone applications. We share non-personal information about your website visits with vendors who help us administer our website or help us market our products.  Our collection of non-personal information is further explained in the section “Information collected through our website and smart phone applications”.

2. Information you provide to us

We collect personal information that you provide to us when you visit the site and when you do business with us.  For example:

When ordering and making a purchase

When you place an order with us (where applicable), either using our website or by phone, we may collect your name, shipping and billing addresses, e-mail address, phone number, payment card information, and the details of your order. We collect this personal information to process your order, including collecting payment and shipping products to you.

When creating an online account

When you set up an online shopping account (where applicable), we may collect your name, shipping and billing addresses and e-mail address. We collect this personal information for account setup and administration purposes.

When signing up for promotional mail and e-mail

When you sign up for promotional mail and e-mails or request a product information kit from us, we may collect your name, mailing address and e-mail address.  We collect this personal information so we can send you product information and notice of special promotions in accordance with your marketing preferences.  In addition, we may also collect certain analytics information from recipients of our promotional e-mails to better understand what marketing is of interest to our customers, where this is permitted by applicable law. If you change your mind and wish to unsubscribe from marketing communications that we send to you, you can do so either by following the ‘unsubscribe’ instructions included in each marketing e-mail we send to you or, alternatively, by contacting us and instructing us to amend the marketing preferences we hold for your account.

When registering a product

When you register a Tempur Sealy product with us, we may collect information about the specific item you purchased, including information like the serial number.  We may also ask you to provide personal preference information, which includes questions about your household and your purchase decision, but the provision of this information by you is entirely optional.  We collect personal preference information because it helps us in developing new products and marketing that meet consumers’ needs.

When contributing to our website

When you submit product reviews, product testimonials, or other content to our website, we may collect personal information including your name, e-mail address and the content of your review or testimonial.  We collect this personal information because it helps us ensure we are giving accurate and authentic feedback about our products.

When applying for financing

If you apply for Tempur Sealy Financing or any alternative form of financing that we may offer, we will collect certain personal information from you relating to your application.  We will pass this personal information directly to the bank(s) or other finance provider(s) offering the relevant financing services for us.  We will not store information relating to your credit application on our servers: rather we send it to the relevant administering finance provider.  Except for the finance provider(s) administering the lines of credit (or where required by applicable law or regulation), we do not share information about any financing application you make either internally or externally with anyone else.

3. Information we collect from other sources

When you sign up to receive marketing from third party companies (for example, to receive product catalogues from them), some of those companies share personal information about you with their trusted partners for marketing purposes.  They may do this only if such sharing is in accordance with your marketing preferences and applicable law. From time to time, we may receive personal information from trusted partners, all of them screened for their business practices, who share the names and addresses of people that have agreed to receive our printed product catalogues.  We may also receive other information from these trusted partners, including updated delivery and address information for our customers, which we use to keep our records up-to-date and to ensure that we deliver catalogues and promotions accurately. We will never knowingly collect personal information about you from third parties where this is contrary to the marketing preferences they hold for you or to applicable law.

4. Information collected through our website and smart phone applications

When you visit our website or use our smart phone applications, we collect limited non-personal information about your visit. This may include information about your computer’s Internet Protocol ("IP") address or your smart phone’s International Mobile Equipment Identity (“IMEI”) address, as well as details about cookies and action tags served to your computer through our website.

IP and IMEI addresses

An IP address is the number automatically assigned to your computer or mobile phone whenever you access the Internet. Similarly, an IMEI address is a unique number assigned to mobile phones that is used by GSM networks to help them identify valid mobile devices.  These addresses are automatically transmitted to us by your computer and/or mobile phone whenever you access our website or use our smart phone applications.  We use this information to help diagnose problems with our server and to administer our website and smart phone services; however, this number does not identify your name, email address, or any other personal information about you.

Cookies and targeted advertising

Cookies are small computer files that act as an identification card for your computer.  They are widely used to make websites work, or to work more efficiently.  When you visit our site, unique cookies are served to your browser.  The purpose of these cookies is to distinguish your browser from other browsers that visit our site so that we can provide you with enhanced and sometimes more personalised website functionality and to enable us to improve our website offering.  Cookies may remain on your hard drive after you leave our website. Cookies may be served to your browser either directly by us (these are called first party cookies) or by third parties acting on our behalf (these are called third party cookies).  First party cookies enable us to recognise you when you come back to our site and remember the products you place in your shopping cart, both while you are viewing other areas on our website and when you return to our site.  We also use third party cookies (including cookies served by Google, Inc. for its Google Analytics service) to gather aggregate usage information about the numbers and frequency of visitors to our website and individual pages of our website, in order to improve the appearance and usability of the website.  For further details about how Google uses and protects information collected for its Google Analytics service, please visit We also use third party digital advertising agencies (along with their ad serving technology partners and partnered networks of publishers) to serve third party cookies through our website.  Third party cookies enable our third party digital advertising agencies to collect information about your activities across our website and other websites that have partnered with them so that they can provide you with customized banner ads that are tailored to your specific interests.  However, these cookies do not collect information that enables you to be identified as an individual, nor do we combine information collected through these cookies with other personal information about you.

Action Tags

Action Tags are small image files (also known as ‘clear gifs’ or ‘web beacons’) that our third party digital advertising agencies use to recognize specific third party cookies that they place on your browser (either through our site or through sites that have partnered with our third party digital advertising agencies).  They convey information that a browser with a recognized cookie has accessed a page or a part of a page on our website, depending on where the action tag is located on our site.  For instance, an action tag located on our purchase confirmation page will record that a browser with a recognized cookie has made a purchase.  Action tags do not, however, tell us that a specific, identified person has purchased a product because the cookie is only the web browser’s identification card. It does not obtain any information that enables you to be identified as an individual.  We use Action Tags to measure the effectiveness of our digital advertising campaigns and to make our website more relevant to visitors by seeing what pages are visited and whether visits result in a purchase.  In conjunction with cookies, Action Tags also allow our digital advertising agencies to select and serve banner advertisements to your browser that you find most interesting and relevant.

How to control cookies and targeted advertising

You have the right to choose whether or not to accept cookies.  You can exercise this right by amending or setting the controls on your web browser to reflect your cookie preferences.  If you choose to decline cookies, you may not be able to sign up for or use certain features of the website that depend on your web browser accepting cookies (such as keeping products in your cart).  Refusing cookies will also mean that our third party digital advertising agency is unable to profile your interests or serve you with targeted advertising. To find out information about your rights to control cookies and targeted advertising, we recommend that you visit the following third party educational resources:

5. How to access and control your information

You have the right to access the personal information we hold about you and to ask us to add to, correct, update or remove this information.  In addition, you have the right to instruct us not to contact you for direct marketing purposes, even if you have previously consented to receive this. You can exercise these rights by contacting us by phone, e-mail or mail using the following details:

Phone:  +45 63 43 43 43


Mail:     DAN-FOAM ApS

Holmelund 43

DK-5560 Aarup


6. Sharing your information

Social networking

We offer you the opportunity to share information about our products and our website using “share this” functionality.  We offer this functionality in order to generate interest in our products among the members of your social networks and to permit you to share opinions and recommendations about our products with your friends.  Sharing either personal or non-personal information with a social network may result in that information being collected by the social network hosting company or may result in that information being made public.  You should always read the privacy policy of any social network through which you share information in order to understand their specific privacy and information usage practices.

Group companies

We may share the personal information we collect from you with any other member of the Tempur Sealy group of companies, in order to provide you with products and services that you request, to send you marketing in accordance with your marketing preferences or where we are otherwise permitted by law to do so.  However, we will at all times ensure that the Tempur Sealy group of companies only ever uses your personal information in accordance with this privacy policy.

Service providers

We employ other companies and individuals to perform certain services and functions on our behalf.  These may include (as applicable) operating and maintaining our website, taking orders, delivering packages, sending postal mail and e-mail, customer list management, data analysis, providing marketing consultation and assistance, distributing customer surveys, authorising and processing payments, and providing customer service.  These service providers will have access only to the personal information they need to perform their specific services or functions, and may not use it for other purposes.  We will at all times ensure that they use your personal information only in accordance with this privacy policy and that they implement appropriate technical and organisational security measures to protect your personal information. We also work with third party digital advertising agencies to serve advertisements about our company across the web.  These third parties may use cookies and other technologies to collect anonymous data about users who view or interact with advertisements displayed on our website. For more information, please see the section entitled “Information collected through our website” above.

For your protection and ours

We may release personal information when we believe it is necessary to comply with applicable law, regulation, court order, or governmental request; to enforce or apply our Terms of Use and other agreements with you; or to protect the rights, property, or safety of Tempur Sealy, our customers or our employees.

Business transfer

As we develop our business, we might sell or buy subsidiaries or business units.  In such transactions, customer information generally is one of the transferred business assets but remains subject to the privacy commitments previously made to those customers (unless, of course, the customers consent otherwise).  Also, in the unlikely event that a Tempur Sealy group company or substantially all of its assets are acquired by a third party, customer information will be one of the assets transferred to the third party purchaser.


It is our policy not to share your name and mailing address with companies outside of the Tempur Sealy group for marketing purposes.

7. International transfers

Your personal information may be collected or processed by us, our group companies or our service providers for the purposes described in this privacy policy in territories that are located outside of the European Economic Area (including in the United States of America). ”) may not offer the same standards of data protection under their local laws as those inside the EEA, we will only ever process your personal information in accordance with, and subject to the protections described in, this privacy policy. Tempur Sealy complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Tempur Sealy has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Tempur Sealy’s certification, please visit

8. How we protect your personal information

We want you to feel confident about using our website or making purchases directly from us, and we are committed to protecting the personal information we collect.  We have implemented appropriate technical and organizational security measures to protect the personal information that you provide to us against unauthorized or unlawful processing and against accidental loss, damage or destruction.  Our security system includes protocols to authenticate users and to restrict access.  If we transmit personal information across public networks or wirelessly, the data will be encrypted.

9. Children's privacy

We do not knowingly sell merchandise to, collect personal information from, or direct advertising toward persons under 18 years of age.

10. Links to external websites

If any part of our website links to other websites, those websites do not operate under this privacy policy.  We recommend that you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.

11. Changes to this policy

We may update this policy in the future.  We will post at the top of this Privacy Policy the date on which it was most recently updated and we recommend that you revisit this page regularly to keep informed of our current privacy practices.  Any personal information we collect from you will remain subject to the privacy commitments given to you at the time of its collection, unless you consent otherwise.

12. How to contact us

If you have questions about our privacy policy or the privacy and security of your information, you can contact us in one of the following ways: Phone:  +45 63 43 43 43


Mail:     DAN-FOAM ApS

Holmelund 43

DK-5560 Aarup


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